Rich People Are Becoming Less Willing to Help With the World’s Problems | Novara Media
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Exclusive: Men, boomers and high-income households are becoming less willing to have their taxes put towards solving climate change, inequality and other global issues, new polling shows - but poorer households want to help more. Harriet Williamson reports.

A person holds a placard during a march as part of nationwide protests calling for stronger global climate action during the ongoing UN climate change conference (COP30) in Brazil, in Glasgow, Scotland, 15 November 2025. REUTERS/Lesley MartinHigh-income households in the UK recorded a massive drop in willingness to contribute via taxes to solving global problems, according to new polling shared exclusively with Novara Media.  New Ipsos polling for think tank Global Nation, which studies international cooperation, surveyed more than 22,000 people across 31 countries to assess public global solidarity on three […]

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