Prayers, talismans and lucky emoji bring hope in a market where second-hand home prices have been falling for more than three years.

For homeowners in mainland China, selling a property has become so difficult that some are turning to xuanxue, a neo-Taoist philosophy that has morphed into internet slang for any superstitious ritual meant to enhance luck, from feng shui tweaks to cyber talismans. Praying in temples, buying ‘quick-sale’ talismans, or simply writing the word “sold” on a piece of red paper are just a few examples. When a homeowner in Shanghai recently claimed on social media that she found a buyer after praying…

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