Delivering the closing remarks at the International Congress on Management and Local Development, Tourism, and Cooperativism (CE-GESTA 2026), the president noted that management from the central level—or mere promotional coordination—is not enough.

The crucial factor, he emphasized, is achieving effective operational execution at the territorial and community level—a task already being driven by the municipalities.

The head of state stressed that every territory requires well-prepared managers, dynamic cooperatives, comprehensive tourism, applied innovation, and a network connecting it to the outside world.

Diaz-Canel pointed out that CE-GESTA 2026 served as an exercise in collective reflection on issues at the very heart of current changes. He also highlighted the opportunities created by these economic and social transformations, even amidst a scenario of extreme economic strangulation imposed by the United States.

Summarizing the Congress’s discussions, the president identified five fundamental pillars, led by the role of management as the common factor in transitioning from theoretical research to practical transformation.

He explained that these measures grant an unprecedented degree of autonomy, though he cautioned that this only holds meaning if the manager acts as a leader of change rather than a passive executor.

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