TVBrics and Cuba’s Canal Habana signed a cooperation agreement today to expand their joint content library, Prensa Latina reported.


Under the agreement, the two outlets will exchange content on BRICS countries, develop joint projects and promote quality journalism to strengthen the objective international news agenda of Global South media.

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“For the channel it is a real pleasure to begin collaborative work with TVBrics. It is a way to show part of the dynamics of the Cuban capital as a partner of this important association, the BRICS,” Canal Habana director Erduy Varela said. He added that his expectations are to share experiences and ways of doing and communicating television in this new multimedia era.

TVBrics general director Janna Tolstikova said information cooperation between BRICS countries and states sharing the association’s values is important, adding that constructive dialogue between media helps lay the foundations for fruitful cooperation at the highest state level and favors the stability of international relations. She added that TVBrics is open to all countries willing to cooperate on the basis of equality, mutual respect, consideration of national interests and recognition of global diversity.

Tolstikova congratulated Canal Habana on the start of the collaboration, which she said will make Cuba’s cultural richness known to an international audience and offer the channel’s viewers audiovisual content of interest about BRICS and other Global South countries.

Canal Habana, founded in 2006, is part of the state-run Televisión Cubana system. It broadcasts in Spanish throughout Cuba and reports on political, economic, social, cultural and sports news in Havana, as well as major national and international events.

In Cuba, Prensa Latina and Canal Caribe already participate in content exchange through TVBrics. In Latin America, the network also collaborates with media from Argentina, Brazil, Venezuela, Colombia, Mexico, Chile and Uruguay. Among BRICS partner countries, media from Belarus, Bolivia, Vietnam, Kazakhstan, Malaysia, Thailand and Nigeria participate.


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