Consumers may not fully understand precision fermentation yet, but many are curious enough to taste the results. New qualitative research from the EIT Food Consumer Observatory, published ahead of World Food Day on Oct. 16, suggests that this curiosity creates an important opportunity for food innovation, provided companies can answer consumers' questions clearly and deliver on the first bite.

Consumers may not fully understand precision fermentation yet, but many are curious enough to taste the results. New qualitative research from the EIT Food Consumer Observatory, published ahead of World Food Day on Oct. 16, suggests that this curiosity creates an important opportunity for food innovation, provided companies can answer consumers’ questions clearly and deliver on the first bite.

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