Emotional mechanisms are frequently used to inspire good environmental behavior. But how effective are they at inspiring actual sustainable change? Perhaps not as much as previously believed, according to a new study that challenged participants to put their money where their mouths are.

Emotional mechanisms are frequently used to inspire good environmental behavior. But how effective are they at inspiring actual sustainable change? Perhaps not as much as previously believed, according to a new study that challenged participants to put their money where their mouths are.

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