The average purchase amount, when sales were made, was 45,892 pesos (29 dollars); although eight out of ten retailers offered promotions, consumers prioritized lower-priced items and delayed their purchases until the last minute, the Argentine Confederation of Medium-Sized Enterprises (CAME) reported.

A survey released by CAME shows that all five sectors analyzed saw declines compared to the previous year’s Children’s Day. The sharpest drops were recorded in toy stores and clothing retailers.

Retailers sought to boost sales through various promotional strategies. While 81.2 percent of the surveyed establishments offered some form of consumer incentive, that figure was 5.8 percentage points lower than the year prior.

Some 43.6 percent of retailers reported that sales met their forecasts, while another 41.7 percent underperformed. Within this latter group, 38.1 percent described the outcome as “worse” and 3.6 percent as “much worse.”

At the other end of the spectrum, only 14.7 percent managed to exceed expectations: 12.7 percent saw sales perform better than anticipated, while a mere 2 percent experienced “much better” results.

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