On Thursday, Director Carlos Santos premiered his comedy film Crazy Magical Mexico (Loco México Mágico). The film aims to subvert the stereotypes imposed by the American film industry, where Mexicans are often portrayed as antagonists and Americans as heroes.
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In a lineup dominated by Spider-Man: Brand New Day and Christopher Nolan’s The Odyssey, Santos chose to set his film in Alvarado, a small town in the state of Veracruz. There, Mayor Benito is advancing his political career by making a movie with the help of Juan, played by comedian Daniel Sosa, a videographer accustomed to filming local events.
“It’s a film that manages to highlight the joy of Mexicans compared to the stories that are usually told about us. It’s part of our responsibility to tell ourselves stories that also resonate with us,” Sosa explained to EFE regarding the role of Mexican cinema.
“It’s a film that manages to highlight the joy of Mexicans compared to the stories that are usually told about us. It’s part of our responsibility to tell ourselves stories that also resonate with us,” Sosa explained to EFE regarding the role of Mexican cinema.
#EntrevistaLR | El director de Loco México Mágico, Carlos Santos, aseguró que el público busca historias con mayor profundidad.https://t.co/lxuGIc79fm
— La Razón de México (@LaRazon_mx) August 12, 2026
The text reads, “Carlos Santos, director of Loco México Mágico, said that the public is looking for stories with greater depth.”
Following his productions Chilangolandia (2021) and Señora Influencer (2023), Santos continues exploring Mexican surrealism with the aim of replacing pre-established heroes with characters that reflect the reality of his country.
“The film deals with this identity conflict that all Mexicans experience because we all consume American culture and love Spider-Man, but at the same time, we have to put up with them telling lies about us,” the director reflected.
For Santos, cinema plays a fundamental role in the construction of a society’s identity, especially when American productions achieve international distribution. “A society’s identity is the product of the stories it tells. This is how myths and nationalism are forged, and the United States has been very successful in communicating its ideology through its films, not only to its own citizens but to the rest of the world,” he noted.
Daniel Sosa drew a parallel between his character and his beginnings as a stand-up comedian in Mexico City. “When I was starting out, bars would close their doors to me. I’d take public transportation to try out my jokes, and they’d tell me there was no room. I know what it’s like to feel that frustration and anger when you’re not given a chance,” he revealed.
Santos identified this frustration as a recurring element in his characters. “Mexicans are often told no, and they even end up telling themselves no. As Latin Americans, in general, we have a stigma that we always have to be in third, fourth, or fifth place,” he added.
For this reason, Loco México Mágico offers a success story for its protagonists. “We’ve all gone through this moment of self-doubt and lack of confidence, but when you have the opportunity in front of you, there’s a decision to be made that forces you to do things differently,” the director concluded.
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— teleSUR English (@telesurenglish) August 13, 2026
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