The burgeoning East Coast broccoli industry is helping lower costs slightly and reduce reliance on the drought-prone West. Those were findings from a new supply chain model study that showed expanding production outside California—the country's top broccoli producer—can help stabilize fresh produce supply chains that are vulnerable to water shortages.

The burgeoning East Coast broccoli industry is helping lower costs slightly and reduce reliance on the drought-prone West. Those were findings from a new supply chain model study that showed expanding production outside California—the country’s top broccoli producer—can help stabilize fresh produce supply chains that are vulnerable to water shortages.

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