A new study from the Tufts University Center for Cellular Agriculture (TUCCA), recently published in Food Quality & Preference, explores how terminology influences consumer perceptions of cultivated meat products in the United States and Germany.
From Biology News - Evolution, Cell theory, Gene theory, Microbiology, Biotechnology via This RSS Feed.
Only snippets of the article were available to me, but I wonder if it was clear to the participants that they all referenced the same thing. “Cultivated” has an association with crops and traditional farming so it’s possible people associate it with non lab grown meat. Obviously word choice matters, but I’m unclear if it’s a matter of them finding the phrasing more appealing, or just being unintentionally misled by the term.