Mexicanos al grito de paz has promoted campaigns against President Claudia Sheinbaum in recent weeks.

This article by Blanca Juárez originally appeared in the May 25, 2026 edition of Sin Embargo.

Mexicanos al grito de paz (“Mexicans Crying for Peace”) is its name. It has recently gained notoriety because it has ample resources. It emerged in February with flash mob-style events: its organizers arrange them on social media, they gather in a public place, perform an unusual action, and then disperse. Their objective: to provoke reactions against the government of President Claudia Sheinbaum Pardo. They are not limited to the Mexican capital, where most of their events (never mass gatherings) have been recorded: they were recently active in Chihuahua as part of actions to disrupt the leftist protest against Governor María Eugenia Campos.

It is not a recognized civil society organization and is not registered with the Secretariat of the Interior (SEGOB). So far, it has participated in at least 13 events, always with extensive media coverage from TV Azteca and Canal 40, as well as from journalists and people associated with Ricardo Salinas Pliego, an outspoken opponent of Morena, the party in power at the federal level. This is not the only virtual group that the businessman has promoted since losing a series of lawsuits that forced him to reach an agreement with the Tax Administration Service (SAT), to which he owed 74 billion pesos and to which he has partially paid off in 2026.

Attempts to disrupt the march for National Sovereignty, organized by Morena, only fueled the fervor of those who attended to demand the impeachment of the Governor. Photo: José Pérez-Espino, SinEmbargo

In addition to intervening in places with banners and graffiti that refer to Claudia Sheinbaum Pardo’s administration as a “narco-government”, Mexicanos al grito de paz disseminates high-resolution videos of these demonstrations on their social networks, with a quality production that shows the financial support behind the group.

So far, none of its members have publicly identified themselves. But those who are publicizing their statements are profiles linked to Ricardo Salinas Pliego.

In an analysis of social media interactions surrounding this group, SinEmbargo found a coordinated operation promoting hashtags such as #PresidentBreakThePact and #ElectionsWithoutNarco. The posts from its followers revolve around one word: “narco.” From this stem the phrases: “narco-state,” “narco-politicians,” and “narco-regime.”

The messages are also linked to the mention of “DEA”, the United States Drug Enforcement Administration, to lend credibility to their publications, regarding the accusations of the United States Government against the Governor on leave from Sinaloa, the Morena party member Rubén Rocha Moya.

The Strategy of Mexicanos al grito de paz

On one hand, there’s the placement of banners in public spaces accusing the government of having ties to drug trafficking. Then, they photograph and record these actions to turn them into digital content that they upload to social media platforms like X with messages such as: “President, break the criminal pact.”

Other accounts amplify these messages, using the images to create their own seemingly organic posts, making them appear as if they were a widespread social expression of discontent against the government of President Sheinbaum or Morena.

Que se escuche en cada rincón del país:
De Tijuana a Culiacán.
De Guadalajara a Reynosa.
De Morelia a Villahermosa.

México no pertenece al miedo.
México no pertenece al narco.
México nos pertenece a nosotros.

La exigencia es una sola: #EleccionesSinNarco… pic.twitter.com/8sSvYngqzF

— MEXICANOS AL GRITO DE PAZ (@mexicanosgritan) February 25, 2026

When the banners are removed, another narrative is promoted from accounts affiliated with the group: that of government censorship and repression of the opposition.

🚨 URGENTE 🚨
Volvieron a llegar los reventadores del bienestar al zócalo a quitar nuestra lona. Nos agredieron y agredieron a la prensa.

Le tienen mucho miedo a la verdad: SON UN NARCOGOBIERNO.

No nos van a callar, esto apenas empieza y será la constante en todo México… pic.twitter.com/1XQeWZNjpB

— MEXICANOS AL GRITO DE PAZ (@mexicanosgritan) May 21, 2026

This conversation also includes journalists, communicators, analysts, and former officials who work in Salinas Pliego’s companies, or who tend to share ideological views.

For example, Manuel López San Martín and Irving Pineda, hosts on TV Azteca and ADN40, television stations owned by Ricardo Salinas Pliego. Or Claudio Ochoa, from Latinus. As well as Max Kaiser, who was part of the campaign team for Xóchitl Gálvez, the former presidential candidate for the PRI, PAN, and PRD parties.

Thanks to this momentum, the operations of Mexicanos al grito de paz have expanded beyond social media to include national television, primarily through TV Azteca, but also through newspapers and digital media.

From May 14 to 19 alone, 100 articles were published referring to this digital account as a “collective”, “organization”, “movement” or “young activists”, echoing “Generation Z”, an operation that eventually fizzled out.

On December 14, 2025, a second Generation Z march was organized against President Claudia Sheinbaum. However, the majority of participants were adults and senior citizens. Photo: Andrea Murcia, Cuartoscuro.

Their Most Successful Publication

Mexicanos al grito de paz is not a massive account; it has just over 14,300 followers. It only follows five profiles: Irving Pineda and López San Martín, from TV Azteca; Azucena Uresti, from Radio Fórmula; and the newspapers Reforma and El Universal.

Mexicanos al grito de paz’ X accounts only follows five other accounts.

It emerged in February 2026. But it was after the Donald Trump administration accused Rubén Rocha Moya, the governor on leave from Sinaloa for Morena, and nine other officials of drug trafficking at the end of April, that it gained greater traction.

The posts may originate from @mexicanosgritan or another account. The issue is the amplification that occurs from other accounts, such as those of Max Kaiser, an official in Felipe Calderón’s government, or Arturo Villegas, a political marketer who claims to admire Salinas Pliego.

@MaxKaiser75, with 492,000 followers, has retweeted @mexicanosgritan eight times, giving the group the national visibility it had not had due to its low number of followers.

So far, their most successful post is precisely one created by Max Kaiser and shared by this account. “Today is a good day to remember this beautiful video: ‘You are not alone! You are not alone!’ And the cry reached the DEA, who now know they are not alone. The entire Narco Party is with them!” wrote Kaiser, former Anti-Corruption Director at the Mexican Institute for Competitiveness (IMCO).

The video in question shows Rubén Rocha Moya in the Chamber of Deputies with members of the Morena party, who shout “You are not alone!” during a session on October 24, 2024. It is a “zombie publication,” that is, an article revived for a current discussion; in this case, it was “resurrected” by El Universal on April 29.

Max Kaiser’s tweet has garnered nearly 242,000 views, almost 18,000 likes, 7,000 shares, and over 300 comments. Among the replies, hashtags such as #NarcoRegime, #NarcoPoliticians, and #NarcoGovernmentOfMorena are prominent.

They use accusations like “Morena drug traffickers” and “narco-politicians.” They mention the DEA and the United States, demanding they come to Mexico to investigate Morena party members. They tag Salinas Pliego and Marco Rubio, Secretary of State in Trump’s second administration.

This tweet was made on May 15, one day before the “March for National Sovereignty” in Chihuahua.

Mexicans chanting for peace displayed banners with messages against President Sheinbaum in the city of Chihuahua ahead of the march for the impeachment of María Eugenia Campos. Photo: Gabriela Chacón, SinEmbargo.

The Chihuahua Operation

Since February 25, when they opened their account and carried out their first street action, they have displayed at least 13 banners targeting members of Morena. The most recent was in the city of Chihuahua.

Así amanecen las calles de Ciudad de México esta mañana. Para garantizar paz en el país, se debe terminar el pacto político-criminal. Exigimos #EleccionesSinNarco pic.twitter.com/ITWib7ndJv

— MEXICANOS AL GRITO DE PAZ (@mexicanosgritan) March 9, 2026

On Saturday, May 16, the “March for National Sovereignty” was held in that capital, convened by Morena to demand impeachment proceedings against Governor María Eugenia Campos, of the PAN, for having allowed the operation of the CIA in the state, the US agency behind covert actions, military coups and destabilization of governments in Latin America.

The night before, members of Mexicanos al grito de paz hung banners along the route of the march, from the Pancho Villa roundabout to the city center. The banners featured an image of President Sheinbaum alongside Rocha Moya with the caption: “Claudia Sheinbaum protects narco-governors.”

In addition, they paid for billboards that read: “Ariadna, look at home. The criminals are in your party,” featuring the president of Morena, Ariadna Montiel; Andrea Chávez, who aspires to the governorship of Chihuahua for Morena; and the Morena Senator Adán Augusto López.

On Monday the 18th, President Sheinbaum stated that the signs were placed to prevent the exercise of freedom of expression and demonstration.

Arturo Villegas, who defines himself as a right-wing social media strategist, questioned the President on X: “And what about her thugs who went to remove the banners of @mexicanosgritan in the Zócalo? And the leftist who tore down the posters placed at the Panini exhibition on Paseo de la Reforma?”

Mexicanos al grito de paz shared that post, which has over 132,000 views, 11,000 “likes” and has been shared over 4,000 times by accounts such as that of Roberto Madrazo, former PRI presidential candidate.

In their responses they use the word “narco-president,” they say “Long live Free Chihuahua!!” and they use the hashtags #NarcoRegime, #MorenaNarcoRepressors and #YoureNextAMLO, among others.

The First Actions of Mexicanos al grito de paz

Its first post on X, on February 25 at 7:15 a.m., begins with the statistic: “more than 130,000 people disappeared in Mexico.” The post fails to mention that this number had been accumulating for decades, since the PRI era, and saw a massive increase under the PAN governments, especially with the war declared by Felipe Calderón.

Within minutes, before 8 a.m., eight more posts were published on the account. That same day, they put up banners in different cities, but they didn’t report it on their account; instead, they used the fake news outlet Política Z to publicize it.

From that initial action, journalist Manuel López San Martín became involved in disseminating the messages. Since then, he has been a constant presence, retweeting or quoting posts.

From its very first posts, @mexicanosgritan has also spread the message: “President, break the political-criminal pact.” In its initial phase, they used the hashtag #EleccionesSinNarco (ElectionsWithoutNarco).

Next year, governorships and congresses will be renewed in 17 states, in addition to the federal Congress, and the right wing is already preparing to contest the largest number of positions of power.

The following appearances in public spaces outside of X were on March 9, 10, 11 and 28. In April they appeared three times: on the 15th, 27th and 28th.

They Accuse “the regime” of Censorship

It was on May 7th when members of Mexicanos al grito de paz went to the Zócalo in Mexico City to place a giant banner in front of the National Palace with the image of President Sheinbaum and Rocha Moya.

NO COMPARTAN esta imagen que pusieron los jóvenes de @mexicanosgritan y que unos golpeadores del Narco Partido volvieron a quitar

Repito, NO LAS COMPARTAN porque se enoja la señora y sus amigos del Narco Partido

NO LAS COMPARTAN porque se empieza a arraigar LA VERDAD pic.twitter.com/AetODSlP8w

— Max Kaiser (@MaxKaiser75) May 21, 2026

On May 21, they repeated the entire operation. The giant banner that day bore the message: “Claudia, if you don’t already know, we’ll tell you who your narco-rulers are,” and the image of former president Andrés Manuel López Obrador. But also of his son, Andrés Manuel López Beltrán, and Jesús Ramírez Cuevas.

The pattern has been the same: they unfurl the banner, film it with a drone, a group of people violently remove it, record the scenes, and upload them to their account. Other accounts post tweets denouncing the repression. Finally, they show the image of the banner “that they tried to censor.”

Consequently, they blame President Claudia Sheinbaum, Morena, or both for the removal of their banners. In this way, they construct a narrative of persecution, censorship, and repression.

In both cases, López San Martín was among the first to promote the accusation through posts on his account. Irving Pineda, a TV Azteca host, has also helped to bring the allegations to light.

Other journalists who have participated include Juan Ortiz, Carlos Torres, Vicente Gálvez, Azucena Uresti, Luis Cárdenas, Oscar Mario Beteta and Erika Velasco, head of information at Latinus, among others.

Other media personalities, former officials and politicians, and individuals with large followings also participate, such as Vampipe, Jorge García Orozco, Carlos Piña (Ricardo Salinas Pliego’s social media analyst), Max Kaiser, and PAN member Federico Döring. Troll accounts and anonymous users like @PFifiona, @Mr_Civico, and Guacamaya Leaks also appear; in addition to posts from the accounts of TV Azteca, ADN40, MVS, Político and the media outlet La Ultra Derecha.

The post Shadowy, Well-Funded Group Close to Billionaire Salinas Pliego is Challenging Fourth Transformation with Flash Mobs appeared first on Mexico Solidarity Media.

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