But critics fear that companies may use customer data—like shopping history, purchase patterns, and age, gender, and income—to tailor prices specifically to them, which could mean two shoppers could see different prices for the same item, or the same shopper might pay more over time as retailers learn what they are willing to spend. Detractors […]
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i wonder about the technical side of this, how would the cashier know which price to charge them?
Facial recognition (or loyalty card scan I guess), price just propagates from database.
You set the base price higher and personalize the discount… same effect as automated price setting, with the convenient benefit of charging a higher price to those who don’t participate