He started out by eating a roll of toilet paper in 2011. Then came the videos swallowing raw eggs, jars of wasabi, burgers still in the wrapping, Vegemite by the spoonful, and soon enough, sticks of deodorant by the mouthful, lit matches, and bottles of glue. By 2014, Chris Schewe (better known by his username “shoenice”) had built a YouTube following of more than 50 million views and over 200,000 subscribers, who continued to tune in as he perfected his star act: downing entire bottles of high-proof liquor in one gulp.

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