Getting people to change their behavior is a challenging task. From the Stanford Marshmallow Experiment to the Piano Stair Experiment, scientists have been trying to understand what motivates people to alter their actions for decades. Those hurdles are especially pronounced when it comes to climate change, where overcoming the intention-action gap is a major challenge. Just because someone is concerned about climate change doesn't mean they will change what they do on a daily basis.

Getting people to change their behavior is a challenging task. From the Stanford Marshmallow Experiment to the Piano Stair Experiment, scientists have been trying to understand what motivates people to alter their actions for decades. Those hurdles are especially pronounced when it comes to climate change, where overcoming the intention-action gap is a major challenge. Just because someone is concerned about climate change doesn’t mean they will change what they do on a daily basis.

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