Israel once sold itself as the “most moral” army in the world to promote its arms and expertise to the West. Now, after October 7, the country is embracing its image as a garrison state to rebrand its weapons and worldview — and Europe is buying it.

A visitor looks at a model of an Israeli rifle at the Israel pavilion at the Defexpo India 2014, in New Delhi, India, 06 February 2014. (Credit: EPA)Israel once sold itself as the “most moral” army in the world to promote its arms and expertise to the West. Now, after October 7, the country is embracing its image as a garrison state to rebrand its weapons and worldview — and Europe is buying it.

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