With extreme weather events, fires and floods growing increasingly common, general warnings are no longer adequate. Researchers at Uppsala University, in collaboration with the World Meteorological Organization and others, now call for change—from mass mailings to personalized warnings that actually persuade people to act.

With extreme weather events, fires and floods growing increasingly common, general warnings are no longer adequate. Researchers at Uppsala University, in collaboration with the World Meteorological Organization and others, now call for change—from mass mailings to personalized warnings that actually persuade people to act.

From Earth News - Earth Science News, Earth Science, Climate Change via This RSS Feed.