Ring’s AI-powered network is likely to be used in its partnerships with law enforcement and agencies like ICE.

In an ad during the Super Bowl on Sunday night, Amazon’s Ring touted the establishment of an AI-powered surveillance network through their camera systems, which the company whitewashed under a feel-good narrative about finding lost dogs. The ad for Ring’s free “Search Party” program urges users to “be a hero” by using their surveillance cameras to help identify lost dogs in their neighborhood.

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