Sweet surge: Qwen overtakes Yuanbao after Alibaba’s bubble tea campaign
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More than 10 million free orders put Alibaba’s AI app in the spotlight amid a high-stakes battle for Spring Festival attention.

Hours after Alibaba Group Holding began offering freebies including bubble tea through its artificial intelligence app Qwen on Friday, a surge in downloads pushed the chatbot past Tencent Holdings’ Yuanbao to the top of China’s Apple App Store, climbing from 10th place a day earlier. More than 10 million free orders – worth 250 million yuan (US$36 million) – were placed within nine hours using vouchers capped at 25 yuan through Qwen, its team said on its official Weibo account. The surge in…

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