For decades, scientists have tried to answer a simple question: why be honest when deception is possible? Whether it is a peacock’s tail, a stag’s roar, or a human’s résumé, signals are means to influence others by transmitting information and advantages can be gained by cheating, for example by exaggeration. But if lying pays, why does communication not collapse?

From Biology News - Evolution, Cell theory, Gene theory, Microbiology, Biotechnology via This RSS Feed.