After global backlash and a new investigation from California’s Attorney General, xAI put out an announcement that falls short, particularly the platform’s emphasis on blocking deepfakes “in those jurisdictions where it’s illegal” and insistence on cracking down on deepfakes despite the platform rejecting reports to do just that. This crisis exposes the consequences of Elon Musk’s sole authority over what Grok features can be turned on or off, as well as oligarch control over AI implementation and social media writ large.

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