From Labubu to blockbuster films, was 2025 the year of China’s soft power?
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Chinese lifestyle brands and other cultural exports proved to be a hit around the world this year, here are some of our most notable stories.

Catch up on some of SCMP’s biggest stories about China’s soft power this year. If you would like to see more of our reporting, please consider subscribing.

  1. Labubu, soft power of a stealthy ‘ugly-cute’ sort, takes on America The Chinese-made dolls, a playful global megahit, give Beijing an opportunity to make inroads into deep US distrust.
  2. ‘Huge shift’: why learning Mandarin is losing its appeal in the West Available figures suggest enthusiasm for learning Mandarin abroad is waning after…

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