Are China’s social media apps the soft power play to win over the West?
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After the US migration to RedNote, experts say transforming engagement into influence will require a ‘light touch’ from Beijing.

Mary Roettger was just one of millions of Americans seeking a social media life raft when she warily logged onto China’s RedNote platform for the first time in January. As fears loomed over a threatened US ban on TikTok, the Florida writer braced for a clumsy, spam-filled experience full of “negative people”. Instead, she was struck by a starkly different culture. Roettger was “blown away with the amount of tenderness and excitement” of the online community suddenly before her. “That was new,”…

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