International and Chinese consumer brands will be forced to maintain a low-price strategy in mainland China amid persistent deflationary pressures, while looking to lower-tier cities and emerging sales channels for growth, according to a study by global consultancy Bain & Co and market research firm Kantar Worldpanel. Companies in the fast-moving consumer goods (FMCG) sector would need to respond quickly to new market trends with a focus on product affordability to increase sales volume, said…
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