From milk tea to blind boxes, light asset firms are reaching more young people worldwide – though jury out on whether success sustainable.

With their domestic profits narrowing and production capacity expanding, China’s firms are continuing to widen their overseas footprints in search of new, more lucrative markets. In this series, we examine China Inc.’s next phase of “going global” and the complex, challenging international environment its companies have chosen to enter. On a busy roadside in Riyadh, K-pop music – popular among the city’s youth – pulses from the speakers of Javis Wang’s bubble tea shop. His stores have…

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